What is the goal of the marketing communication plan during the trading phase?

The goal is to increase visibility and awareness of the event through various channels such as press releases, TV interviews, social media posts, and partner articles, ensuring maximum reach to the target audience.

How are partners encouraged to support event marketing?

Partners are encouraged to share their best shopping moments on social media. This user-generated content helps expand the event's reach and adds authenticity to the promotion.

What kind of incentives are offered to partners for referrals?

Partners who bring in new participants receive a gift voucher, which can be redeemed at the checkout. This motivates partners to help grow the event's network and participation.

5. Marketing / Trading (Step 5)

Description

This section outlines the marketing strategy during the trading phase (Step 5) of the event. It emphasizes executing a pre-planned communication campaign, including press, TV, and online coverage, to increase visibility. Partners are encouraged to create and share user-generated content to broaden outreach. Incentives like gift vouchers are used to attract new partners. Additionally, photos, videos, and drone footage are captured for future promotions, and real-time audio announcements are made to keep attendees informed during both delivery and shopping.