What is the main responsibility of the marketing team during the preparation phase of the event?

To promote the event, manage communication with partners and buyers, and increase participant engagement through digital and traditional channels.

What tools are used to advertise the event?

Promotional websites, Facebook templates, SMS templates, outdoor advertising, Google Ads, and press releases.

How does the marketing team communicate with influencers?

Influencers are invited before the event to promote it or participate in donation campaigns, and are later asked to share their experiences.

5. Marketing / Preparation (Step 1)

Description

This content outlines the marketing team’s responsibilities in the preparation phase of an event. The marketing team plays a key role in increasing visibility, managing partner and buyer communication, and promoting the event across digital and traditional channels. It includes tasks such as creating websites and social media pages, updating promotional materials, managing advertising tools and supplier contracts, and producing press releases, audio clips, and outdoor ads. Community building, SMS and influencer communication, and executing a detailed communication plan are all essential parts of ensuring strong engagement and high participation.